About
Built by people who have sat on both sides of the table.
We have worked on both sides of the retail table — close to the people who decide what gets on the shelf, and beside the founders trying to get there. CLD brings both views to one plan.
The founder
Kate Seidametova
Founder · Coffee, Lunch, Dinner
Her career has run on both sides of the retail table — including the enterprise systems and data that keep retail moving behind the scenes.
Retail systems & data
SAP and ERP in retail
A background implementing SAP — the kind of ERP system that runs buying, inventory, and orders inside a retailer.
Retailer data integration and EDI
Experience connecting brand and retailer systems through EDI, so orders, inventory, and invoices move without manual work.
Custom dashboards
Building the dashboards leaders use to see what is selling, what is stuck, and what to do next.
How we work
Four rules we do not break.
Tell the truth early
A hard truth in week one is cheaper than a kind lie in week twelve. We show our work and say what we do not know.
Protect each relationship
A bad intro can hurt both sides. We only make one when the fit and timing are right.
Do the work in order
The right work at the wrong time is still wrong. We find the first step before you spend.
Stay for the work
A plan is not enough. We lead the work and stay on it until it is done.
The name on the door
The right people. The right order.
The best expert is not always the most famous. It is the person your problem needs right now.
Coffee is a talk. Lunch fixes one job. Dinner runs the full plan. The meal is just a simple way to show the size of the work.
Any introduction depends on fit, mutual interest, consent, and availability. CLD is an independent advisor and does not guarantee retailer access, placement, a purchase order, distribution, funding, or business results.
Clear limits
What we do not do.
You should know where our job ends before the work starts.
CLD does not guarantee specific retailer access, placement, a purchase order, distribution, funding, or financial results.
CLD does not sell influence, private contact lists, or confidential buyer information.
Third-party selection and contracting remain between the client and the provider unless separately agreed in writing.
Compensated referral relationships, where they exist, are disclosed.
CLD provides independent commercial advice. It is not legal, regulatory, financial, or placement advice, and clients own final decisions and substantiation.