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Brand kit

Everything you need to show up, already cut to size.

The mark, the covers for every platform, and thirty finished post graphics. Each one is sized to the spec the network actually asks for, so nothing gets cropped or blurred. Pick one and press download.

41 files
Ready to download, no editor needed
30 posts
Written from the site, so nothing contradicts
3 shapes
Square, portrait, and story for every post

Profiles and icons

The mark, at every size a platform asks for.

Square avatars work everywhere: Instagram, X, LinkedIn, Facebook. Upload the forest version as the default and keep the paper one for dark profile themes.

  • Profile picture — forest

    Instagram, X, LinkedIn, Facebook. 400×400 covers every platform minimum.

    PNG · 400×400

  • Profile picture — paper

    The light alternate, for dark-themed profiles and light backgrounds.

    PNG · 400×400

  • LinkedIn company logo

    LinkedIn company pages render the logo at 300×300.

    PNG · 300×300

  • App icon / square tile

    Phone home screens and Google Business, where the tile renders large.

    PNG · 512×512

Headers and covers

Every banner, cut to the exact platform spec.

These are the real current dimensions, not rounded guesses. The YouTube art keeps everything inside the safe area so no device crops the name off.

  • X (Twitter) header

    Profile header. Exactly 1500×500.

    PNG · 1500×500

  • LinkedIn profile banner

    Personal profile background, for Kate's or Joel's own profile.

    PNG · 1584×396

  • LinkedIn company cover

    Company page cover. A short strip, so the line stays very short.

    PNG · 1128×191

  • Facebook page cover

    Page cover photo at full desktop resolution.

    PNG · 1640×856

  • YouTube channel art

    Upload at 2560×1440. Everything sits inside the 1546×423 safe area so no device crops it.

    PNG · 2560×1440

  • Link preview card

    The image that appears when the site is shared or emailed. 1200×630.

    PNG · 1200×630

  • Email signature banner

    Sits under a signature. Small on purpose so it never dominates the email.

    PNG · 600×160

30 post graphics

A month of posts, already written.

Every line is drawn from the site, so the feed and the site say the same thing. Posting them in order tells the whole story: what founders recognise, what actually decides it, then the invitation.

Export size

Instagram · LinkedIn · Facebook

  • cld-post-never-say-why-1080x1080.png

  • cld-post-cannot-get-meeting-1080x1080.png

  • cld-post-buyer-went-quiet-1080x1080.png

  • cld-post-not-moving-1080x1080.png

  • cld-post-no-one-told-you-1080x1080.png

  • cld-post-right-order-1080x1080.png

  • cld-post-everyone-right-1080x1080.png

  • cld-post-wrong-time-1080x1080.png

  • cld-post-first-problem-1080x1080.png

  • cld-post-one-partner-1080x1080.png

  • cld-post-verb-find-1080x1080.png

  • cld-post-verb-advise-1080x1080.png

Colour and type

Five inks and two fonts. That is the whole system.

Hand these to any printer or designer and the work will match. Red is reserved for a decision or a correction, so it never gets used as decoration.

  • Forest

    #12372A

    The approved path

  • Ink

    #151815

    Working notes

  • Red

    #D72B34

    A decision — never decoration

  • Paper

    #FFFFFF

    The page

  • Rule

    #D9DDD7

    Hairlines

  • Fraunces

    Headlines and the wordmark

    Variable serif, weight 600

  • Instrument Sans

    Body copy and labels

    Weights 400 and 500

Before you post

Four things worth knowing.

  1. Start with the profile picture

    Upload the forest version everywhere. It is 400×400, which clears every platform minimum, so it stays sharp instead of going soft.

  2. Post in the order they are numbered

    The thirty graphics build an argument. The first few name what a founder is living. The middle explains what really decides it. The last few invite the call.

  3. Put the words in the caption too

    Feeds do not read pictures. Type the headline into the caption as well so search and screen readers can find it.

  4. One idea per post

    Every graphic makes a single point on purpose. Resist adding a second line before you post it.

What these graphics do not claim

None of the artwork promises a store, a buyer, or a result, and none of it names a retailer. Keep it that way in the caption too.

Any introduction depends on fit, mutual interest, consent, and availability. CLD is an independent advisor and does not guarantee retailer access, placement, a purchase order, distribution, funding, or business results.

  • CLD does not guarantee specific retailer access, placement, a purchase order, distribution, funding, or financial results.
  • CLD does not sell influence, private contact lists, or confidential buyer information.
  • Third-party selection and contracting remain between the client and the provider unless separately agreed in writing.
  • Compensated referral relationships, where they exist, are disclosed.
  • CLD provides independent commercial advice. It is not legal, regulatory, financial, or placement advice, and clients own final decisions and substantiation.

CLD

Need something that is not here?

A different size, a one-off graphic, a printed card. Ask and it gets made.

Book a free intro call