A working sheet
The Buyer's 12 Questions
The questions asked about your item after you leave the room. Score yourself tonight, with numbers you already have.
The Money
Whether the arithmetic survives a buyer rebuilding your cost-to-shelf ladder from memory.
The Physical Fit
Whether the physical item survives the planogram, the distribution centre, and four feet of distance.
The Risk
Whether the process risk — delivery, review windows, week thirteen, paperwork — sits with you or with them.
Twelve questions
Score yourself, right here
Score each question 0 (I would be guessing), 1 (rough answer, real gaps), or 2 (I could answer it in the meeting). The total is directional, not a verdict: a lower score in one group usually shows where the next month of work belongs. This sheet is educational — it is not a buyer decision, a placement prediction, or a statement that your brand is or is not retail-ready.
0 / 240 of 12 answered
Answer all twelve for a directional read. The total is a map, not a verdict.
Free retail readiness check
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This checklist is educational. It is not a buyer decision, a placement prediction, or a statement that your brand is or is not retail-ready. Coffee, Lunch, Dinner does not guarantee retailer access, meetings, or placement.